Ara Bernier, a proud Marikina native, is the dynamic marketing maven behind our Philippine-focused online casino review site. With a knack for turning ideas into buzz-worthy campaigns, Ara brings her infectious energy and creative spark to craft content that resonates with Pinoy players. Living in the vibrant Filipinas Village, she channels her love for fashion, travel, and Instagram-worthy moments into marketing strategies that make casino brands pop. With five years of experience, Ara’s expertise lies in building trust through authentic, player-focused content that aligns with PAGCOR’s strict standards. Her mission? To empower Filipino gamers with clear, reliable insights while making the online casino scene as exciting as a Marikina shoe festival. Outgoing and always on the go, Ara’s authoritative voice and proven track record ensure our site is a trusted go-to for players seeking fun and fairness.
Education
Ara’s academic journey has armed her with the tools to excel in the fast-paced world of marketing:
- Bachelor’s Degree in Marketing Management (Ateneo de Manila University, 2019): Graduated with honors, specializing in digital marketing and consumer behavior, giving her a solid foundation in crafting targeted campaigns.
- Social Media Marketing Certification (HubSpot Academy, 2020): Mastered strategies for building online communities, perfect for engaging casino players on platforms like Instagram and X.
- PAGCOR Marketing Compliance Workshop (2022): Learned the ins and outs of ethical marketing in the Philippine gaming industry, ensuring her campaigns are legit and player-friendly.
This mix of formal education and specialized training makes Ara a marketing powerhouse, capable of analyzing trends, optimizing campaigns, and delivering content that’s both engaging and trustworthy.
Professional Experience
Ara’s career is a colorful tapestry of marketing wins and creative innovation:
- Marketing Manager, iGaming Content (2021–Present): Leads marketing strategies for our casino review site, driving campaigns that highlight top PAGCOR-licensed platformsand boost player engagement through SEO and social media.
- Social Media Strategist, Lifestyle Brands (2019–2021): Managed campaigns for fashion and travel brands in Manila, sharpening her skills in influencer marketing and content creation.
- Freelance Content Creator (2018–2019): Built her Instagram influencer account (@AraSnapsPH), growing it to 20K followers with stunning travel and fashion content, honing her knack for audience engagement.
Ara’s outgoing nature and creative problem-solving shine in her work. She thrives on connecting with clients from diverse cultures, turning their visions into campaigns that sparkle. Her Instagram hustle taught her to analyze mistakes and refine strategies, ensuring every project she touches - whether a casino bonus guide or a slot review - drives results. In the casino industry, Ara’s professionalism and work ethic make her a trusted partner for delivering content that’s as vibrant as a Pinoy fiesta.
“I graduated from Ateneo in 2019, armed with all the marketing know-how I needed to make waves. Five years in, and I’m still hooked - no looking back, mga kaibigan! I’ve used my degree to level up my career and my hobbies, like snapping fab photos for my Instagram. Marketing’s not just chilling on a beach; it takes grit, planning, and execution. I’ve learned from my own wins and flops on my influencer account, and that’s made me sharper. I love steering clients in the right direction, saving them time and money with strategies that click. The casino industry is a blast - working with peeps from all over the world, blending their unique vibes into content that Pinoy players love. It’s like curating a perfect travel itinerary, but for gaming!”
Favorite Directions in Online Casinos
Ara’s love for online casinos is all about the thrill, style, and Pinoy spirit:
- Glam Slots with Flair: Ara’s drawn to slots with dazzling visuals, like those with barong-inspired designs or tropical beach themes. “Give me a low-volatility slot with 97% RTP for steady wins while I’m sipping buko juice!”
- Live Game Shows: She adores interactive game shows like Crazy Time or Dream Catcher, where lively hosts bring the energy of a Manila night market. “It’s like hosting a party - full of surprises and big laughs!”
- Bingo with a Twist: Ara loves online bingo with Pinoy-style chat rooms. “It’s like a barangay gathering - everyone’s shouting ‘Bingo!’ and vibing together.”
- Seamless Mobile Experience: She’s all about casinos with slick mobile apps and seamless payment integration. “I’m always on the move, so I need games that load fast and look chic on my phone.”
- Ethical Promotions: Ara sticks to PAGCOR-licensed sites with transparent bonuses, like no-wager free spins. “I’m here for fun, but it’s gotta be fair and square, diba?”
For Ara, online casinos are a playground of creativity and connection, where she blends her marketing savvy with her love for Pinoy fun to create unforgettable gaming moments.
Conference Participation
Ara keeps her finger on the pulse of the iGaming world by attending diverse, high-energy conferences, soaking up trends and sharing her marketing expertise:
- iGaming Super Show, Manila (April 2019): Dove into digital marketing strategies for Asian gaming markets, learning how to craft campaigns that resonate with Pinoy players.
- Affiliate World Asia, Bangkok (December 2020): Networked with global affiliates and explored influencer-driven marketing for casino brands, boosting her social media game.
- Global Gaming Expo (G2E) Asia, Singapore (June 2022): Presented a case study on leveraging Instagram for casino promotions, drawing from her own influencer success.
- World Gaming Festival, Manila (March 2023): Joined a workshop on gamified marketing, sharing insights on engaging Filipino players through interactive campaigns.
- Digital Marketing Summit Asia, Cebu (May 2024): Spoke on a panel about ethical advertising in regulated markets, emphasizing trust and transparency in casino content.
These experiences cement Ara’s authority in iGaming marketing, ensuring our site’s content is fresh, innovative, and tailored to help players find the best new casinos and the most reliable payment methods like GCash.